The Pristine Seas Mission

Alex Dick-Read

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An Ocean Miracle in the Gulf of California – Can We Have More of This, Please?

Davidoff Cool Water have joined forces with National Geographic’s Pristine Seas Mission this summer to launch their “Love the Ocean” campaign. Davidoff Cool Water is the quintessential ocean fragrance, launched in 1988 it introduced a new wave of freshness to the world and is still a best seller today.
The limited edition sleeve on the Davidoff Cool Water bottles will offer a unique access code; enabling buyers to use a geo-localisation application to follow Enric Sala’s (Nat. Geo. explorer) latest expedition to the Pitcairn Islands, online.
The Pristine Seas mission aims to work in collaboration with local communities to conserve ocean’s beauty and create protected marine areas.
For years, human beings have been taking fish out of the sea at a faster rate than the fish can reproduce. As a result we’ve been chasing fewer fish to meet an ever-increasing demand. And all over the oceans of the world, from the deep trenches to the coral reefs and shoreline eco systems, the effects are becoming is clearer.

A recent scientific study has shown that protecting a coral reef area actually creates jobs and increases economic revenue for the local communities simply because it allows sea life to regenerate. This goes against the views of many of who say that protected areas of the ocean take away jobs from fishermen. But here’s an example:
Cabo Pulmo National Park in Baja California, Mexico, was protected in 1995 to save the largest coral community in the Gulf of California. The villagers of Cabo Pulmo had together decided that the waters were going to be a no-take marine reserve, banning fishing in the hope of regenerating more life.
When Enric Sala of National Geographic visited the reef for the first time in 1999 four years after it was declared a protected zone, he says “The corals were nice, but there weren’t many fish. The place wasn’t extraordinary.”
Recently, Enric and his group went back to Cabo Pulmo. He said: “We jumped in the water, and couldn’t believe what we saw – thousands upon thousands of large fish such as snappers, groupers, trevally, and manta rays.
“They were so abundant that we couldn’t see each other if we were 15 meters apart. We saw more sharks in one dive than in 10 years of diving throughout the Gulf of California”
Later, Enric discovered that the fish biomass had increased by 460% – taking it back to a level similar to an untouched, pristine coral reef.
Talking about marine protection projects as a whole, how local sea life can be saved and how it should be applied to seas all over the world, Enric has this to say: “I have seen it with my own eyes and believe me, it’s like a miracle. Only that it’s not – it’s just common business sense.”

Supporting this partnership is Hollywood actor Paul Walker, the face of Davidoff Cool Water. Paul has studied marine biology and is known for his passion for the ocean.
To learn more about the Pristine Seas Mission and the partnership with National Geographic visit www.love-the-ocean.com.

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