25/04/2011 | by Alex Dick-Read
A press release just in – all about a stylish, powerful surfer and a company we like.
Patagonia Inc., the enviro-minded apparel company, is pleased to announce that Australian surfer Dan Ross has formally joined the Patagonia team. After working together informally for the past two years, Ross and Patagonia have forged a relationship with shared environmental ethos and perspectives.
“We began working with Dan a few years ago when he began by his own choice wearing our products and
providing us with feedback and design insight,” notes Jason McCaffrey, Patagonia’s surf director. “Over time
we created a sustainable relationship that works well for everyone. His lifestyle, family history and
environmental ethics fit perfectly with Patagonia. We really admire him for his humble and holistic approach
to life on and off the tour and we know that he’ll provide us with great product feedback while getting the
word out to younger surfers that we’ve got to take care of the ocean and the planet.”
Ross was born and bred in costal northern NSW and has a long surfing history that’s aligns perfectly with
Patagonia’s heritage. Ross’ step-father, surfing legend Baddy Treloar (star of the iconic movie, Morning of
the Earth), spent countless hours surfing with Dan on the perfect waves of Angourie point. In addition to
growing up in the surf world, Dan’s natural affinity for the environment resonates perfectly with Patagonia’s
goal to create the best products while causing the least amount of harm. The company respects Dan’s
desire to continually highlight his care for nature and his focus on giving back.
“Believe it or not, Dan asked for his incentive to be paid in the form of new solar panels and a gray water
system for his house in Australia,” says McCaffrey.
“I’m really excited about joining the Patagonia team and to be a part of such an amazing company that
aligns with my beliefs so naturally,” notes Ross. “I look forward to working together on enviro-minded
initiatives that will inspire the surf community and raise awareness.”
Patagonia looks forward to working with Dan in incorporating both his environmental sensibilities and
feedback from competitive surfing into the company’s surf product developments.
Ross joins Patagonia’s team of surfing ambassadors that includes Gerry Lopez, the Malloys, Wayne Lynch, Kohl Christensen and