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Earthwave Global Surf Challenge

06:13 15th July 2007 by
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Motivated by the immense interest in the record breaking attempt on the Guinness World Record for the ‘most surfers riding the same wave’ in Cape Town in September 2006, the Kahuna Surfing Academy has challenged selected surf schools, promoters and surfing organisations in virtually every time-zone on the planet to try and break the record – all on the same day!

Earthwave – The Global Surf Challenge is the first worldwide surfing event to be staged in one 24 hour period and arguably the first sporting event of any kind to be run this way.

The inaugural edition of Earthwave is scheduled for 2 September 2007 – and on the first Sunday in September annually thereafter. The project is expected to grow into the world’s biggest annual mass celebration of the surfing lifestyle with surfers from every country with a coastline participating in future years.

“The response to the Guinness World Record attempt in Cape Town was overwhelming,” said Kahuna Surf Academy’s Dene Botha who masterminded the expansion of the record attempt into a global surfing challenge.

“A total of 349 surfers all entered the water at Muizenberg together, making it arguably the biggest mass participation surfing event ever held, and we’re hoping that nearly 5,000 will take to the surf in 20 or more events around the world on 2 September.”

With around six weeks to go, South Africa and early adopters Argentina, Brazil and Portugal are already fully registered for the inaugural edition of Earthwave while organisations in England, Ireland, Costa Rica, Fiji, New Zealand, Bali, Japan, Australia, Reunion, Sri Lanka, Mozambique, France, Mexico and the USA are expected to join the growing list of participating nations soon.

Where possible, Earthwave events provide a one hour webcast of their attempt to break the world record. These will be synchronized to produce a non-stop 24 hour live internet stream showcasing the global surfing community.

The publicity generated by the webcasts, along with same day national and international television, internet and radio news broadcasts and high profile print coverage, will be leveraged to highlight the problem of Global Warming and allied to a ‘call to action’ on what can be done to prevent climate change and particularly its effects on our oceans and waves.

Inspired by Al Gore’s film “An Inconvenient Truth” and loosely based on initiatives by organisations such as Live Earth, Earthwatch, Earth Day, Earthdance and Earth Hour, the interest in Earthwave will be used to provide practical solutions on how everyone can reduce their impact on the ecology of our planet.

For further information on Earthwave – The Global Surf Challenge and how you can become involved please contact the Kahuna Surfing Academy at {encode=”kahunasurf@mweb.co.za” title=”kahunasurf@mweb.co.za”}

Note: The Guinness World Record for the most surfers riding the same wave for at least five seconds is 44 set by the Lahinch Surf School in Ireland in May 2006. Numbers of 54 in Australia, 56 in Bali and the 73 achieved by the Kahuna Surfing Academy are yet to be ratified by the Guinness World Record organisation.

www.kahunasurf.co.za

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