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Finisterre Makes Observer Ethical Awards Shortlist

12:33 4th June 2008 by
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Observer Ethical Awards

The shortlist has just been revealed for the third Observer ethical awards. The announcement follows the success of the 2006 and 2007 awards, which saw Make Poverty History win Campaign of the Year and Al Gore win Campaigner of the Year. The awards received thousands of entries, which were judged by a combination of reader votes and by a judging panel. The winners will be announced at an awards ceremony in London on June 5th.

The awards are instrumental in progressing ethical thinking and ideas in the UK. The aim is to reward those pioneering a sustainable future for the country and to recognise the very best products, innovations and schemes that make living ethically achievable. The awards will also bring to light those who give ethical living a mainstream and practical appeal. The Observer Ethical Awards are not just about attaching a green tag; they also examine transparent environmental and social agendas. The awards break across sectors and communities, acknowledging everyone from campaigning kids to fashion designers.

Categories voted by Observer Readers included: Celebrity Campaigner of the Year, Grassroots Campaigner of the Year, Politician of the Year, Best Supermarket/On-line Retailer Initiative of the Year and Best Local Retailer.

Categories voted for by the judging panel included Conservation Project of the Year, The Do-it-Yourself Award, Ethical Business of the Year and Fashion Product or Accessory of the Year, where surf apparel brand Finisterre made the shortlist.

The Cornwall brand will be alongside some of the most progressive ethical thinking politicians, businesses and campaigns this year. “We don’t push environmental and social issues to turn a profit, or achieve greater market share, it has always been at the core of what we do, since day one,” said Tom Kay, Finisterre founder. “We’re honoured to have been noticed for this and loads of thanks to all those who voted – we’re stoked.”

Winners in each category will win a hamper of Ecover products and a specially designed trophy. The winner of the DIY award will receive £1,000 worth of eco building vouchers and the winner of the conservation award will win £1,000 toward the project. Ecover will provide the winner of the Ethical Kids award with £2,000 per year, for three years, towards their campaign. The winner of the Jupiter Big Idea Award will receive £2000 from Jupiter to develop their idea. Two runners up will be awarded £500.

For more info, visit the awards website.

To find out more about our very own Green Wave Awards, click here!

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