05/08/2008 | by admin
Vertra Elemental Resistance is proud to welcome 2007 ASP World Champion Mick Fanning of Australia to their international roster of athletes. Mick highlights an already stacked team that includes a couple of his grommethood idols in Taylor Knox and Shane Dorian.
As this is hitting the press, work has already begun on a line of Mick Fanning Signature Sunscreen products. In the meantime, Fanning is more than comfortable with the Vertra line that is currently being offered on the market. Mick says: “I used to use different sunscreens all the time but I find that having Vertra on is really good. I simply don’t get burnt with it.”
According to Vertra President Bobby Higa, “When Shane-O (Dorian) first opened up a dialogue with Mick, Mick told him that the bottom line for him promoting any product was that he truly had to believe in it. For Mick to say that he was stoked on our line was fulfilling in itself… but for him to actually come on board and put his name behind the Vertra brand is certainly a defining moment for our young company.”