27/05/2007 | by admin
Xcel Wetsuits is launching the “Xcel Against Skin Cancer” campaign this month, a new partnership with the Cancer Research Center of Hawai’i to benefit cancer research and prevention.
Starting today and continuing through May 31, Xcel will donate a portion of UV-Protection apparel sales at its two retail store locations to the Cancer Research Center of Hawai’i, in honour of “Skin Cancer Detection and Prevention Month.”
“With summer coming up and schools letting out, we need to be especially careful to protect ourselves and our kids from skin damage,” says Xcel president and founder Ed D’Ascoli. “Xcel UV-Protection products are great for outdoor activities in and out of the water, especially in Hawai’i – from surfing to paddling, running, and more.”
A special sale event begins this week, with a Lei Day week-long special discount on Xcel UV-Protection apparel running May 1 through May 6 at Xcel’s two retail stores on Oahu: Ward Center at 1200 Ala Moana Boulevard (on Auahi Street) and in Haleiwa, at 66-590 Kamehameha Highway.
“The people of Hawai’i are exposed to the sun every day, which increases our risk of skin cancer,” says Dr. Carl-Wilhelm Vogel, director of the Cancer Research Center of Hawai’i. “Taking active measures to increase UV protection is an important step in promoting skin cancer prevention. I would like to thank Xcel Wetsuits for supporting the Cancer Research Center of Hawai’i through its special promotions on our behalf during the month of May,” he adds.
“Our UV-Protection apparel provides complete and effective sun protection, while preventing the kind of skin damage that may eventually lead to cancer,” notes D’Ascoli. “We’re especially excited to make this product a part of our partnership with the Cancer Research Center of Hawai’i.”
Xcel’s UV-Protection apparel includes tops (rashguards) for men, women, and children; with most items blocking over 98% of harmful ultraviolet (UV) rays from the sun. These products have earned the highest-possible rating of 50+ UPF (Ultraviolet Protection Factor) from ARPANSA (Australian Radiation Protection and Nuclear Safety Agency).
The ARPANSA rating system is considered the original and most-stringent standard for measuring UV-protection in apparel. In addition to being top sellers after wetsuits, Xcel’s core business, Xcel’s UV-Protection tops are worn by young amateur and seasoned professional competitors in many Hawai’i surf contests and paddle races each year.