07/09/2012 | by admin
Davidoff Cool Water have joined forces with National Geographic’s Pristine Seas Mission this summer to launch their “Love the Ocean” campaign. Davidoff Cool Water is the quintessential ocean fragrance, launched in 1988 it introduced a new wave of freshness to the world and is still a best seller today.
The limited edition sleeve on the Davidoff Cool Water bottles will offer a unique access code; enabling buyers to use a geo-localisation application to follow Enric Sala’s (Nat. Geo. explorer) latest expedition to the Pitcairn Islands, online.
The Pristine Seas mission aims to work in collaboration with local communities to conserve ocean’s beauty and create protected marine areas.
National Geographic travelled to the isolated Salas y Gómez Island, 200 miles east of Easter Island, Chile, to discover what is beneath these largely unseen waters.
The team, which consisted of 18 people, looked at everything from algae to corals to fish and sharks.
Scientists satellite-tagged sharks for long-term tracking to visualise where they go over the coming months. Robots were also used to go down hundreds of meters in the ocean to see what’s there and learn more about untouched coral reefs.
Their report highlights that both Salas y Gómez and Easter Island have one of the highest endemic fish populations for oceanic islands in the world.
“Our work in Chile provides us with considerable information in terms of understanding ocean life in the Motu Motiro Hiva Marine Park and its surroundings. It is the first quantitative study conducted in Motu Motiro Hiva and Rapa Nui, and data collected here reveal that both islands are a biodiversity hotspot for reef fish,” said Dr. Enric Sala, marine ecologist and National Geographic Ocean Fellow.
The report reveals that 77 percent of individual fish species in Easter Island and 73 percent in Salas y Gómez are endemic. The expedition also confirmed that 53 percent of the seabed in Easter Island and 44 percent in Salas y Gómez contains live corals, with an excellent conservation status, that serve as habitat for several species of fish and invertebrates. Oceana staff recently met with local decision-makers and stakeholders in Easter Island to share the report and discuss the next steps required for the protection of the marine resources of the Rapa Nui community. At the end of April, representatives from Oceana and National Geographic met with Chilean President Sebastián Piñera and shared the most relevant findings of the scientific study, expressing the need to extend the area of the Motu Motiro Hiva Marine Park.
Supporting this partnership is Hollywood actor Paul Walker, the face of Davidoff Cool Water. Paul has studied marine biology and is known for his passion for the ocean. To learn more about the Pristine Seas Mission and the partnership with National Geographic visit www.love-the-ocean.com