07/09/2012 | by admin
Davidoff Cool Water have joined forces with National Geographic’s Pristine Seas Mission this summer to launch their “Love the Ocean” campaign. Davidoff Cool Water is the quintessential ocean fragrance, launched in 1988 it introduced a new wave of freshness to the world and is still a best seller today.
The limited edition sleeve on the Davidoff Cool Water bottles will offer a unique access code; enabling buyers to use a geo-localisation application to follow Enric Sala’s (Nat. Geo. explorer) latest expedition to the Pitcairn Islands, online.
The Pristine Seas mission aims to work in collaboration with local communities to conserve ocean’s beauty and create protected marine areas.
Enric Sala and his team of scientists have recently returned to the Southern Line Islands, a province of the Republic of Kiribati, situated 2,000 miles south of Hawaii.
The team spent six weeks visiting Flint, Vostok, Millennium, Starbuck, and Malden islands which are some of the most remote and isolated on Earth.
The scientists observed and documented water quality, fish populations, predator populations and the health and variety of the coral reef itself.
The expedition was the first study of its kind and is set to be used by researchers with the aim to create a baseline model for healthy coral reefs, to measure the effects of human activity on these ecosystems, and to devise a scheme for the preservation of degraded reefs.
The southern Line Islands are currently unprotected, and while remote, they are not safe from human impacts. Vostok, Starbuck, Millennium, and the other southern Line Islands, are home to gorgeous coral reefs that are among the most pristine on the planet. But at Malden the team found sharks with hooks hanging from their mouths and thinned shark populations at Flint.
These are the first symptoms of encroaching human pressure on this remote paradise. Sharks could be eliminated from the southern Line Islands by long-liners within months, but it would take decades for them to recover. We don’t have the luxury of losing the sharks of the southern Line Islands, like we’ve lost them almost everywhere else. Sharks are the first to disappear because of humans, and this is only the first step in a path to destruction that ends with dead corals, abundant microbes, and stinging jellyfish. Sharks and other large predators are good; they keep the reef healthy. They have to be in the ocean, not in shark-fin soup.
There is a lot of work to do, but there is hope.
Supporting this partnership is Hollywood actor Paul Walker, the face of Davidoff Cool Water. Paul has studied marine biology and is known for his passion for the ocean. Learn more about the Pristine Seas Mission and the partnership with National Geographic visit www.love-the-ocean.com