30/07/2010 | by Alex Dick-Read
For the second year running the Billabong JBay event is ‘going green’.Full details are in the video below, but here’s the outline:
“The estimated total carbon footprint of the Billabong Pro is 365 tonnes of CO2. This includes emissions arising from officials and competitors air travel to J-Bay, and their ground transport and accommodation whilst at the event; onsite fuel consumption, electricity usage, event vehicles, event waste and paper consumption.These emissions will be reduced where possible through a number of greening initiatives, and the remaining emissions will be offset using United Nations Kyoto compliant carbon credits ensuring that the Billabong Pro is a low carbon, climate-conscious event and that the barrels ridden at Supers are green in more ways than one.
It’s interesting to see this happening. Some of us were recommending this kind of stuff more than 10 years ago (not specifically to Billabong, of course, but for the whole ASP circus) and no one in the surf industry was interested. Nowadays it isn’t exactly big news. Of course ‘cleaning up’ events like this is just the tip of the iceberg. It’s good to see SOMETHING being done, but if you want a clue about how complex these things really are, read the comment threads on Billabong’s own JBay event website and see what’s being said. It raises important, uncomfortable points about big surf companies and green initiatives.
Kudos is due to Billabong for their event efforts, and for allowing these threads to appear on their site. They raise important talking points and we’d love to hear your views.