High and Tight: Nike Chosen episode 1 ...

Alex Dick-Read

… Um, yes, well, here is some more about that Nike thing where they choose ‘you and your crew’ to ‘live like a pro’, win cash and fame etc if you submit the winning film.
Let’s be honest, now, it’s not exactly aimed at our target reader, is it? But since we’re now a small part of a big group of action sports publishing titles, we’ve been asked by management to upload this and future episodes. It’s not really a problem, and probably pretty cool if you’re in the Nike target demographic. But how’s about readers of TSP subvert it a little? Are you a little older, a little wiser in the ways of the world and the market and good with a camera? Submit something! Maybe ‘you and your crew’ are all, like, 70-something year-old wheel-chair-bound dudes who surfed with the Duke, mid-life crisis 40-somethings or even non-plussed 20-somethings (our average reader age is 26, btw), how about gathering some footage and making your own version. Nike would probably love it, however subversive. We’d be stoked because then we’d be justifying our existence (hard these days as the corpo dollar has its way with us, daily). And who knows, maybe you would be stoked when you win and get a chance to travel, ‘live like a pro’ and find fame as a ‘crew’ of real surfers, unfazed by the terrors of the modern marketplace, so strong in your own convictions you’re able to dance with commercial giants … on your own terms.
Hey, just a thought.

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